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You're showing up. You're doing the work.
The shows. The making. The marketing. The late-night planning. But the results don't match the effort. You're left wondering what to do next. You don’t need more ideas - you need clarity, strategy, and support from someone who gets how creative businesses actually work. That’s where private coaching comes in. |
"Ana really saw me and my business. She gave honest, direct feedback and a clear, doable plan. I felt supported and challenged in the best way.”
- CHRISTY BARRETT
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What We Can Work On
Depending on your goals, we might focus on:
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Each session is customized to your business. No formulas. Just strategy and support that actually fit your life. |
"Having Ana in my corner helped me stop second-guessing and start moving forward. Game-changer.”
- ALLEY WOLCOTT
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Who This Is For Private coaching is a good fit if you:
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"Ana was instrumental in helping me navigate the business side of being a jewelry designer. Her guidance gave me the confidence and clarity I needed to take my business to the next level.”
- CANDACE STRIBLING
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Why Work with Ana
Hi, I’m Ana, founder of Jewel of Havana and The Artist Business Lab. I’ve been a full-time jewelry artist for 20+ years, building a multi–six-figure handmade business through art shows, relationships, and repeat customers - not a big team or ad spend. I’ve coached hundreds of artists and artisans through business blocks, mindset spirals, and strategic pivots - always with a focus on clarity, structure, and support. Before that, I spent 25 years performing on Broadway - where I learned how to speak with confidence, read the room, handle rejection, and improvise on the fly. Those same skills now help me coach artists to sell with heart and lead with purpose. |
"Ana's knowledge, insight, and real-world experience were incredibly valuable. I appreciated how supportive and encouraging she was throughout the process.”
- CANDACE STRIBLING
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What Coaching Includes
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"Ana is very knowledgeable and easy to work with. She has a lot of expertise and makes everything easy to understand and put in action.”
- SUE BANNOW
"Ana inspired me to focus on what's truly important and to believe in myself. You can learn something from every interaction with her.”
- ALLEY WOLCOTT
Ready to Get Started?I offer both single sessions and multi-session bundles - because growth doesn't always happen in one sitting.
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Not Ready for Private Coaching?
Start with the first class:
From Booth to Business or Join the waitlist to hear about upcoming trainings inside The Artist Business Lab ↓ |
Let's clear the fog and build something sustainable.
You bring the art. I'll bring the strategy!
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You bring the art. I'll bring the strategy!
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